Vendors are part of your brand
Your vendors are an extension of your brand. Clients, staff, and visitors all notice the values of the people you choose to do business with, even if they never say so out loud.
The crew in your lobby on Saturday morning says something about you whether you intend it to or not. The treatment of those crew members by their employer says even more.
Modern employees pay attention to this. So do clients. Choosing vendors whose values match your own has stopped being optional in industries that take ESG seriously.
